Up until a few years ago any organization that ran a tournament had a reasonable expectation that they would attract a full field of golfers and sponsors. Not so today. Golfers are playing in fewer charity events and sponsors are increasingly selective regarding the causes that they choose to support. Effective pre-event promotion with a tournament website i… Read More
Charity golf tournaments in New England represent a highly competitive business. For established events held at one of the area’s top-tier destination courses, a full field of golfers and an array of corporate sponsors will help to insure on-going success. The balance of the more than 5,000 charity golf tournaments held annually in New England fac… Read More
We’ve been discussing unique sponsorship opportunities over the past months as one answer to increased profitability at your charity fundraiser. One of the most popular options recently has been the SuperTicket promotion, sometimes known as the All in Card. The concept is actually quite simple. Drawing on established relationships with a wide variety o… Read More
Charity golf tournaments at the amateur level are BIG business. Estimates vary but the most recent numbers show over 1 million fundraisers in North America raising more than $3-1/2 BILLION annually. In the coming months we will examine the charity tournament business in detail. Let’s start off this month with the question, “What do golfers want?&… Read More
