In October 2000 the introduction of Acushnet Golf’s Titleist Pro V1 changed the golf ball business and immensely strengthened Acushnet’s dominant position in the marketplace.
More importantly for golfers the Pro V1 changed the way golf is played by producing much more distance with less curvature in flight while maintaining control of short shots. Longer, straighter, better around the green created a stampede to buy them, a real “game-changer.” MORE…
About Ed Travis
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