“Antigua has always wanted to appeal to the average female golf customer. Our last few collections have been extremely successful in that sense, so why would we want to mess with success?” says Danielle Dellios, Antigua’s Women’s Senior Designer. “…by offering an updated color assortment & fresh looking styling we can continue to be current without going overboard”.
Antigua’s Women’s 2012 collection features a brighter more playful approach to performance clothing. The color palette has been expanded with a total of six hues ranging from rich jewel tones to soft brights. Color names such as ‘honeysuckle’, ‘tide’ and ‘lilac’ bring about connotations of relaxed summer days while the softer bright colors make any woman feel instantly feminine and comfortable. “The richer shades are perfect for fall,” says Dellios, “…yet have been strategically merchandised to coordinate with any of the other brighter colored pieces to be worn any time of year, on and off the course.”
Antigua’s already well-established DESERT DRY™ XTRA-LITE fabrications are featured in several styles. Sleeveless styles ‘Capture’ and ‘Lyric’ are excellent examples of the super- lightweight jacquard texture & patterned fabrics Antigua has to offer in the DESERT DRY™ XTRA-LITE category. These uniquely developed fabrics are not sheer and wick moisture quickly away from the body to allow for superior cooling functions. Short-sleeve polo styles ‘Vibe’, ‘Fit’ and ‘Adore’ also utilize DESERT DRY™ XTRA-LITE fabrications and each style features a subtly feminine styling detail. Based on previous success with the DESERT DRY™ XTRA-LITE micro-flat pique fabric used for the women’s Exceed polo group (including a short sleeve, sleeveless and long-sleeved polo) the new fashion shades are now also part of Antigua’s in-stock essential product offering.
About Greg Sampson
I am the Sales and Marketing Manager for NEGM. I am a member of the International Network of Golf & the Golf Writers Association of America. I specialize in customized all-inclusive programs across a multi-media platform.
