Fashion Rules at the PGA Show

Posted in Latest Fashion by on February 8th, 2011

Functional, comfortable, performance, technology were the buzzwords this year. Celebrities signed autographs while endorsing their sponsored product lines, including Paula Creamer, Natalie Gulbis and Anna Nordquist. Annika Sorenstam at the Cutter and Buck display said of her line, “Of course I want to look good, but function on the course is key. I brought a younger look, took the silhouette slimmer for a new European look but it is also now technical head to toe”.  Her competitive drive carries over to the boardroom, expecting her lines to achieve the number one position as she did in golf. In reference to her wine company, we asked if she prefers red or white. The answer, with a laugh was “both”.

 Most companies are incorporating more femininity in designs, but the ladies apparel booth that wowed us the most was Tail Activewear. There is no “skorting’ the issue on ladies bottoms. Size matters as does shape, age, flexibility, and course requirements. Tail ‘s new leadership brings a great fit with dainty nail head adornments, all wrinkle free, easy to mix, match, pack and yes, easy to cross over after golf to the next fun occasion that follows. www.tailactivewear.com

 Sandbaggers’ stylish and comfortable sandals and shoes for ladies always stand out on and off the course. Lots of people ask, can you really golf in sandals? Having tried them all, the answer is no, unless they are Sandbaggers. www.hersandbaggers.com

 For men’s shoes, James Lepp, 2005 NCAA Champion from the Washington Huskies, did not want to kick it around the course in shoes made for his father, so he revved the google search engine, researched, and launched Kikkor Golf in 2010.The James Gang from Canada, including Conrad (legal dude) and Scott (idea maker), have created a less restrictive, edgy shoe that is comfortable, fun for the young and young at heart while affordable. www.kikkor.com.

It was Geoff and Bobby of Quagmire Golf, www.quagmiregolf.com , also Canadian, who initiated the youthful model of designing for men, women and now kids.  Meanwhile traditional companies continue producing professional men’s golf apparel with a focus on improving fabric technologies that breathe, stay dry and wrinkle free.  

 Kids lines brought several new niche vendors to the show while some established companies added to their mix, rounding out the fashion scene for 2011.

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Alice and Danny Scott

Alice and Danny are the founders of Butthead Covers, Inc., now writing about golf, business and leisure, while coaching others to launch their businesses and live the American Dream.

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