We’ve been discussing unique sponsorship opportunities over the past months as one answer to increased profitability at your charity fundraiser. One of the most popular options recently has been the SuperTicket promotion, sometimes known as the All in Card. The concept is actually quite simple. Drawing on established relationships with a wide variety of vendors, event planners compile a high value package of merchandise, services, side competitions and prizes and offer them as a single, attractively priced option at registration.
The perceived value ranges from $250.00 to more than $500.00. The SuperTicket works on a number of levels: golfers see the value in the package with items that they will clearly use; golf courses see a way to drive increased business to their Pro Shop and, most importantly, the charities generate incremental profits as golfers opt in to the program. As an added benefit, the SuperTicket can literally be added to the program at the last minute since it is an impulse purchase at registration. The recent Dave Walsh Memorial Golf Tournament held at Willowbend on May 14 illustrates the power of the SuperTicket. According to Ed “Chip” Poli of the Poli Mortgage Group, the event organizer, the addition of the SuperTicket just two weeks before the event made a great impact, “We wanted to find a way to add something new to our tournament and help to raise a few dollars in Dave’s memory. I heard about the SuperTicket from one of our committee members and immediately saw the potential fit. We priced our version at $40.00 each and sold them at registration. As soon as we mentioned that $30.00 of each package went to the tournament just about every one of our golfers jumped in. The final tally, our 122 SuperTickets (out of 125) generated a net profit over $3,600.00 for the day.”
The SuperTicket promotion available in New England contains fully customized content chosen from a wide variety of potential options. Based on the pricing, each ticket will generate $30.00 to $50.00 net profit. Most full field events generate more than $3,000.00 profit from this promotion alone.
Neil Policow is a Partner in LeaderBoard of Boston and a certified golf tournament consultant. Email him at npolicow@ltsleaderboard.com.
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