New Products: Nike VR drivers, fairways and hybrids

Nike Golf has enjoyed some success in the past year with the Victory Red (VR) irons so for the 2010 season they are extending the line to include two drivers, a fairway wood model and a hybrid club.

A difference for this new season though, is the absence of Nike’s primary (and highly paid) spokesman Tiger Woods, not that the world’s number one ranked golfer spent a lot of time pitching specific Nike equipment. It was Nike’s skillful use of Woods’ image which has been a big reason the company was able to climb from literally nowhere, starting as a non-golf company, to its present number four position in equipment sales behind Acushnet, TaylorMade Golf and Callaway Golf. MORE...