A Cobra becomes a Puma
Endorsement contracts employing commentator David Feherty and well-known touring pros Camilo Vellegas. J.B. Holmes, Ian Poulter, and Jason Gore are part of the deal for Puma to purchase Cobra Golf from Acushnet Company, parent of Titleist and Foot-Joy. The endorsement contracts were included in the sale which is expected to be completed this spring. Price of the deal was not disclosed.
“With the sale of Cobra, we have the opportunity to devote all of our resources to the global growth of our industry-leading Titleist and FootJoy brands,” said Wally Uihlein, Chairman and CEO of Acushnet Company. “At the same time, Cobra is a strong brand with a heritage of innovation, and we wish the quality associates guiding the brand future success. Golfers and our valued partners will remain the key focus throughout the impending sale and we are confident that our customers will continue to be serviced to our high standards.”
Puma, which bills itself as a sportlifestyle company is based in Herzogenaurach, Germany and has an apparel endorsement contract with the PGA Tour’s hottest rookie, Rickie Fowler. This will give them a kick-start into the golf equipment business since Cobra has a well thought of line of drivers, fairways and irons.
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