adiPURE-fect

Adidas Golf’s slogan has always been intriguing. “We make equipment you play” can be taken not only as a fact but a mission statement too, kind of a cocky, pugnacious approach applied not to golf clubs or balls but to shoes, shirts and jackets. 

The portion of the golf market for so called soft goods is competitive, intensely competitive but adidas has always stood for quality and performance and innovation. So for 2010 they are breaking new ground by introducing a top of the line shoe and apparel brand named adiPURE that is sure to attract a lot of attention. MORE...