New from Ping, Adams and Golfsmith

Hit it longer

Golfsmith International Holdings, Inc., (NASDAQ: GOLF) is an aggressive marketer with 75 stores and an extensive Internet business has expanded their drive towards getting more players to be custom fit with the “15 More Yards Guarantee.” Basically, if you get fitted for a new driver at Golfsmith and you don’t see a 15-yard increase in distance you get an in store credit equal to the driver’s price.

Louis’ clubs

Until now you couldn’t play the same clubs that Louis Oosthuizen used to blow away the competition at the British Open but PING has solved your dilemma as part of a multi-product announcement for summer. The S56 irons ($127.50 per club steel shafts) and Tour-S Rustique wedges ($130 each in steel shafts) are now available.

Aerodynamic ultralight

Adams Golf (NasdaqCM:ADGF) adds the Speedline 9064LS and 4G Ultra-Lite drivers to their stable. Billed as the fourth generation aerodynamic technology the drivers are said by Adams to be the longest yet due to their head design which creates less drag and turbulance therefor increasing club head speed and distance. The Speedline 4G Ultra-Lite in regular flex ships starting Aug. 15 with a suggested retail of $479.99 and the DFS (distance fitting system) version of the Speedline 9064LS ships Aug. 10 with a SRP of $479.99.