It’s still six weeks to the opening of the golf industry’s “rite of spring,” the annual PGA Merchandise Show in Orlando, Fla. scheduled for Jan. 27-29, 2011. The doom and gloom prevalent in the industry however may be giving way with some signs pointing to an improvement, if not in business perhaps in attitude. This could be especially true in golf equipment sales, which along with golf travel has been experiencing an extended downturn.
This is not to say the sales of putters and drivers or bookings on resort courses from Scottsdale to Fort Lauderdale will spurt upwards but more a credible possibility business will not continue downward despite the ongoing golf participation decline. As yet there are no hard numbers but some indications may be read as positive and attendees at the industry-only PGA Merchandise Show could see more.
Show attendance at what some have called a “golf nuts candy store” is limited to PGA Professionals and golf equipment buyers. They search the 10 miles of aisles and 1 million square feet of exhibit space in the Orange County Convention Center for everything golf related from concrete tee markers to the latest in ladies on-course fashions. Not to be missed of course are the exhibits by a plethora of large and small equipment companies, whose financial health is can be considered the prime indicator of the state of the business. MORE…
About Ed Travis
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