CARLSBAD, CALIF. (January 10, 2012) – adidas Golf, an industry leader in footwear innovation and performance technologies, is launching the next generation of its most powerful footwear – the POWERBAND 4.0, catering to those seeking enhanced stability, leverage, and balance control.
The POWERBAND franchise has always been about eliminating power leaks and for its ability to help golfers of all levels better transfer their power from back-swing back to the ball at impact. The key is an energy-harnessing foundation called a POWERBAND CHASSIS, which provides extraordinary lateral stability from the ground up to allow for faster, more aggressive golf swings and a stretch resistant synthetic overlay for added stability and durability . The POWERBAND 4.0 allows athletes to gain greater control, agility and leverage at the ground level encouraging speed and stability throughout the golf swing.
“There’s no better way to support golf’s growing power game than by advancing golf’s most powerful shoe,” said Bill Price, Sr. Director of Global Footwear. “The POWERBAND 4.0 provokes confidence because it delivers the support and stability aggressive golfers need – and does so at a tour-proven level.”
Complementing the POWERBAND CHASSIS is adidas Golf’s FitFOAMTM insole for ever-lasting cushioning and a TPU forefoot with 8-spike configuration with THINTECHTM low-profile technology for improved traction and stability. The upper features full-grain leather with detailed synthetic overlays for added stability and durability.
POWERBAND 4.0 is offered in medium and wide widths, carries a ClimaProof® two-year waterproof warranty, and is available in a choice of three colorways: White / Black / Metallic Silver, Black / Black / White, and White / Slime / Black.
Available at retail on January 1, 2012 with an MSRP of $150 USD.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.tmag.com,www.taylormadegolf.com, www.adidasgolf.com, www.ashworthinc.com, andwww.taylormadegolfpreowned.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 33,000 employees and sales of €10.3 billion.
For more information contact:
TaylorMade-adidas Golf
Public Relations Department
Christa McNamara
tel: 760.918.6466
email: christa.mcnamara@tmag.com
About Greg Sampson
I am the Sales and Marketing Manager for NEGM. I am a member of the International Network of Golf & the Golf Writers Association of America. I specialize in customized all-inclusive programs across a multi-media platform.
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