Seems like a simple idea and in the Internet age and it’s surprising no one has done it before but now the National Golf Foundation is counting the number of golfers in the United States.
The number of American golfers (somewhere around 27 million) has always been an approximation based on a lot of informed estimates and plain old guesswork. However with the economic slowdown and the obvious need for reliable information for those who sell goods and services to the golfing demographic, an old fashion head count would seem to make sense.
According to the NGF: The American Golf Census will improve the industry’s marketing and promotional capabilities, stimulating rounds played, and equipment and incremental sales locally. Additionally, information about golfers obtained from the Census will allow policymakers to better understand how golf enhances the lives of millions of Americans with various demographics.
As an incentive those who fill out the census form online – it takes less than a minute – will be entered in a sweepstakes drawing with $100,000 in prizes from equipment to vacations in Pebble Beach, Pinehurst, Scotland and Ireland.
To click and be counted go to www.americangolfcensus.com
About Ed Travis
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