Newport Beach, CA (November 10, 2011) – IntelliSkin, the most advanced posture apparel brand clinically proven to improve health, performance and recovery, has added another revolutionary style to its men’s line: the IntelliSkin PostureCue™ V-Tee.
Launching today exclusively at www.intelliskin.net, the IntelliSkin PostureCue™ V-Tee (MSRP$95) is a lightweight posture shirt designed with “the executive” in mind. Serving as a comfortable posture- enhancing undershirt for those with an active lifestyle, the PostureCue™ V-Tee is made from a special lightweight blend of synthetic fibers to create a quality compression fabric that will improve posture and maintain coolness during daily routine.
“This shirt is the next innovation in men’s posture apparel, and it’s versatile enough for every guy’s needs,” said IntelliSkin co-founder and designer, Dr. Tim Brown. “The V-Tee is the workout you wear to work —
it can be comfortably worn throughout the day in situations that call for better posture, whether in front of a computer at the office, on a plane, sitting on the freeway in traffic, or at the gym.”
IntelliSkin’s PostureCue™ V-Tee features specific compression, improved posture and enhanced biomechanics, which help reduce fatigue and speed up the recovery process. Lighter material creates a moderate pull on the shoulders that results in a more comfortable wear for longer periods of time. Sports mesh PostureCue™ provides improved breathability, along with spine and scapular alignment; and its solid white design and v-neck collar allows the shirt to remain out of sight while wearing under a dress or collared shirt.
“Since launching our earlier IntelliSkin posture shirts, we have made advancements in both technology and comfort,” continued Brown.
“We wanted to create a product that will make a noticeable difference in people’s health, while serving as a functional undershirt that’s comfortable to wear throughout the day.”
The PostureCue™ V-Tee is the latest in an innovative line of men’s and women’s posture apparel offered by IntelliSkin, including the Empower PostureCue™ Sports Bra, Foundation and Eve shirts. The brand is worn by some of the biggest names in sports and fitness, including newly crowned 11-time ASP world champion surfer, Kelly Slater; Florida Marlins infielder Greg Dobbs; PGA champion Mike Weir; and Peter Park, Lance Armstrong’s personal trainer. In addition, Dr. Brown has treated musicians such as Glenn Frey from the Eagles, and former Guns n’ Roses guitarist Duff McKagan for posture improvement from years of ‘guitar back.’ Other product ambassadors include a range of fitness trainers from around the country, such as Andrea Orbeck, trainer to Heidi Klum and Usher, among others.
All IntelliSkin products help reduce the likelihood of neck, back or shoulder pain, support proper spinal alignment, minimize the risk of injury associated with poor posture, stimulate and tone muscles, and improve respiration and oxygen flow to the brain and muscles.
For additional information about IntelliSkin and Dr. Tim Brown, please visit www.intelliskin.net or the IntelliSkin Facebook page.
*Photo credit: IntelliSkin
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About IntelliSkin
IntelliSkin is a revolutionary posture-enhancing apparel brand designed by renowned sports physician, Dr. Tim Brown, to improve the way you look, feel, perform and live. Featuring a unique design that impacts key areas of the spine and shoulders, IntelliSkin conforms to the individual’s back as a second skin and gradually reshapes these areas for improved posture. The product line was developed through Dr. Brown’s extensive sports medicine work with volleyball players, surfers and other elite athletes, but is tailored for everyday individuals looking to improve their overall well-being.
World-class athletes such as Misty-May-Treanor and Greg Dobbs, along with respected trainers and physicians, have utilized Intelliskin in their training and recovery programs and spoken on behalf of the brand’s benefits. For more information, visit www.intelliskin.net.
About Greg Sampson
I am the Sales and Marketing Manager for NEGM. I am a member of the International Network of Golf & the Golf Writers Association of America. I specialize in customized all-inclusive programs across a multi-media platform.
