The PGA Merchandise Show starts in Orlando, Fla. two weeks from now but many equipment makers think they get an advantage by announcing new products early. Here’s a few of the avalanche coming across my desk plus a couple of notes of interest.
White is right
For some time there’s been the Odyssey White Hot putter and even the Mitsubishi Diamana White Board shaft – a Tiger Woods favorite. You can’t overlook Ian Poulter’s limited edition Cobra ZL Driver with a white shaft and head. And of course TaylorMade has the Burner SuperFast 2.0 with a white crown and soon will have the R11 also with white crown plus the Rossa Ghost putter line, a huge success for them.
The strangest thing though has been what amounts to a stampede to white grips. All the major grip makers Golf Pride, Lamkin and Winn have a version and reports say all are selling very well.
Since color has nothing to with performance except perhaps as a psycological factor does this mean white is the new macho color? MORE…
About Ed Travis
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