In a splash not usual for the golf equipment business, TaylorMade adidas Golf president Mark King was featured in a live web cast Thursday afternoon to announce the new Burner 2.0 irons. Using the web this way, to make product announcements is a first for the Carlsbad, Calif. company ranked second in sales behind Acushnet Golf (Titleist, Pinnacle, FootJoy) with over $1 billion in sales.
Speaking in front of an audience of sales reps attending the annual sales meeting, King stressed the innovative approach of the Burner 2.0 iron model. While there is a story about the updating of the Burner iron line introduced last year the more important news is TMaG’s push to become an even bigger player in the golf equipment business using even more frequent model replacement. MORE…
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